Every garment is exclusively for petite women like myself who have struggled to find a luxury brand that fits our personal requirements. In Annabelle Barton’s words, Size-A offers ‘‘innovative, creative sets styled purposefully to enhance the ‘anti-fit’ look. Size-A - A uniquely designed label for petite women by Annabelle Barton. In Melissa-Kate’s words, her label is: "a world where the patriarchy doesn’t exist, influenced by the power of the divine feminine energy through witchcraft and pin-up style, hand crafted by a female for the feminine." Melissa Kate - A demi-couture label that mixes themes of Hollywood Glamour, rock’n’roll and spirituality to create the look of the modern pin-up. Manufacturing denim is one of the most unsustainable practices in the fashion industry, but we pride ourselves on challenging societal norms. In Noon Khouri’s words, Angels Wear Nada "is the new eco-friendly alternative, battling the issue of landfills, one garment at a time. The JCA MA Graduates in Fashion Entrepreneurship in Design and Brand Innovation showing their collections included:Īngels Wear Nada - an inclusive up-cycled denim brand, collaborative art project and experimental event space founded by Noon Khouri. Pastel colours and plaster work has been painstakingly restored to its former glory, perfectly setting the scene for the show." In many ways the show title reflects my own journey as a queer working class scouser to 'The cake' the affectionate term we have given to the incredible 5 story Georgian town house at 20 Hanover square where the JCA is located. This collection is a big step forward for me as I take my brand into this new chapter. All the pieces are designed and made here in London with a low carbon footprint in mind. Working with amazing materials like Taroni silk, Manteco Wool, Tencel and Tencel Luxe has really given me room to expand my offering of special emotionally connected pieces. I’ve doubled down on my sustainable ethos to create a collection that embodies peacock dressing for now. Patrick’s show "'Marie Antoinette goes to Liverpool' is a deeply personal expression of who I am and where I come from. The prints from this collection have been created from family pictures of Patrick, his Mother and Grandmother in their childhood years, drawing on the element of personal storytelling that is integral to his design practice. In ‘Marie Antoinette goes to Liverpool’ the designer experiments with varying proportions of waspy waistlines and bouffant skirts, blending these classic silhouettes with modern Liverpudlian twists. Patrick McDowell’s collection comprises 30 looks and draws from lighter pastel palettes that reflect Marie Antoinette’s preference for youth and femininity and strong bold shots of yellow and black. Afterwards, Annabelle Barton presented Size-A, a luxury womenswear brand born from the desire for creatively designed, luxury clothes that can fit a range of petite women, followed by Sophie Park showcasing the first collection of her eponymous plant-based gender-neutral footwear brand that fuses whimsical Wes Anderson-esque symmetry with the ambiguous silhouettes seen often in the work of Rei Kawakubo. Opening the MA Show, Noon Khouri presented her nomadic, inclusive and up-cycled denim brand Angels Wear Nada, followed by Melissa-Kate, who showcased For the Love of Venus PT.III, the third capsule in a three-part, year-long series which delves into the spirituality, symbolism and conspiracies behind the planet Venus. Showing first, British Fashion Designer Patrick McDowell unveiled his latest collection Marie Antoinette goes to Liverpool, merging the uncanny world of Marie Antoinette with his own Liverpudlian background. Taking place across 3 storeys of the JCA’s Grade II Period Building, the show commenced at 6.30pm leading to a private party that took place at the Sketch’s glamorous cocktail lounge. Opening our doors to the public one year on has been the perfect moment to celebrate the successes of these hugely talented designer entrepreneurs as they launch their new brands: Size-A, Melissa-Kate, Angels Wear Nada, Maryam Orchid and Sophie Park." Since officially opening our doors only one year ago in September 2021 we have nurtured our first graduating MA cohort from our home on Hanover Square. Stephen Smith, Founder and CEO of the JCA comments: " Our London Fashion Week show has been a momentous occasion for us all at the JCA. Attendees included Layton Williams, Ella Eyre, Isabella Charlotta, Chris Grave, Laura Pradelska and Leo Kalyan.
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